The visible part of the job is unlocking doors and posting photos. The part that earns the fee happens in the other 90% of the transaction, mostly on the phone and in the paperwork, and much of it is work you only notice when it goes wrong. This post lays out what a competent agent does on each side of a sale, what the data says clients value most, and what the job looks like when a licensed broker is doing it directly.

What clients say they want

Start with the clients. Asked what they wanted most from their agent, 2025 buyers put “finding the right home to purchase” first at 50%, followed by “negotiating the terms of the sale (13 percent),” “price negotiations (12 percent) and help with paperwork (seven percent).” (NAR 2025 Profile of Home Buyers and Sellers, highlights) Sellers “placed a high priority on the following three tasks: helping market the home to potential buyers, pricing the home competitively, and selling the home within a specific timeframe.” (NAR 2025 Profile highlights)

Afterward, the things buyers were most often “very satisfied” with were not the house hunt. They were knowledge of the purchase process (89%), responsiveness (89%), and honesty and integrity (89%), ahead of negotiation skills at 77%. (NAR 2025 Generational Trends Report, Exhibit 4-10) “More than half of buyers said they valued that their agent pointed out property features or flaws they hadn’t noticed,” and “76% of first-time buyers credited their agent with helping them understand the process.” (NAR)

The job, by phase

NAR publishes a checklist titled “179 Ways Agents Who Are REALTORS® Are Worth Every Penny of Their Compensation.” Whatever you think of the title, the list is a useful inventory. Here is how the 179 seller-side tasks break down, with a companion list of 105 buyer-side tasks. (NAR)

Phase Seller-side tasks Buyer-side tasks
Before the agreement 22 (pre-listing research, comps, presentation) 3 (counseling session)
Preparation and marketing 86 (pricing, disclosures, staging, photography, MLS, syndication) 36 (relationship, education, financing prep)
Showings and offers 12 33 (showings and negotiating offers)
Contract, inspections, appraisal 33 33 (advocacy through closing)
Closing and after 26 —
Total 179 105

Source: NAR, 179 Ways

A few items from the list, chosen because clients rarely see them happen: “Record and promptly deposit buyer’s earnest money in escrow account” (No. 121); “Follow loan processing through to the underwriter” (No. 140); “Provide to appraiser any comparable sales used in market pricing” (No. 152); “Receive and carefully review closing figures to ensure accuracy of preparation” (No. 166). (NAR)

For sellers: the four things that move the price

Pricing. The agent’s comparable-sales analysis is the single highest-leverage task in the listing. Homes that sell without an agent sold for a median of $360,000 in 2025 versus $425,000 for agent-assisted sales. (NAR) Some of that gap is the type of home and the fact that “sixty percent of FSBOs knew the buyer of their home” (NAR), but pricing and exposure are a large part of it.

Exposure. MLS entry, syndication to the portals, photography, and agent-to-agent outreach. Buyers rated agents the most useful information source in the search at 85%, ahead of the websites they started on. (Virginia REALTORS®, summarizing NAR 2025 Profile)

Disclosure management. Mississippi requires a seller’s property condition disclosure, and the agent’s job is to get it complete and accurate before the first showing. Mississippi’s license law makes “any substantial misrepresentation in connection with a real estate transaction” grounds for losing a license, so the agent has a personal stake in getting it right. (Miss. Code § 73-35-21)

Negotiation and problem-solving. Inspection repair requests, appraisal shortfalls, financing delays. Twelve of the 179 tasks are inspection-related and three are appraisal-related, including “Negotiate payment, and oversee all required repairs on seller’s behalf, if needed.” (NAR)

For buyers: the four things that protect you

Fiduciary duty. Under Mississippi law, a buyer’s agent owes you “the fiduciary duties of loyalty, confidentiality, obedience, disclosure, full accounting, and the duty to use skill, care, and diligence.” (MREC Working With a Real Estate Broker form) The listing agent owes you honesty, not loyalty.

Access and triage. Showing coordination, pre-screening against your criteria, and pointing out what the photographs hide. Buyers searched for a median of 10 weeks in 2025. (NAR 2025 Profile highlights)

Offer strategy. Price, earnest money, contingencies, closing date, and the request for the seller to pay your agent’s fee, which can now be written into the offer itself. (NAR Consumer Guide)

Contract to closing. Inspection scheduling, repair negotiation, appraisal review, lender follow-up, title coordination, final walkthrough, settlement statement review. This is where deals die, and it is the part of the job no portal can do.

What a broker does that a salesperson cannot

Every one of these tasks is performed under a broker’s license. A salesperson “may not accept a commission or valuable consideration” from anyone except their supervising broker (Miss. Code § 73-35-21(l)), and the broker is responsible for the trust account, the advertising, and the file. When your agent is the broker, there is no second layer: the person who showed you the house is the person legally accountable for the earnest money and the contract. At HomesRX that is how every file runs, across the 387 transactions I have closed since 2020.

Frequently asked questions

Can’t I just find the house myself online?

You can and probably will; 46% of buyers’ first step was looking online. (Realtor.com, citing NAR) Finding the house is one task out of a hundred. The agent’s value is in the other ninety-nine.

What do agents do after the offer is accepted?

The contract-to-closing phase accounts for roughly a third of the tasks on NAR’s list: inspections, appraisal, lender follow-up, title, and the closing figures. (NAR)

Do agents give legal advice?

No. A Mississippi licensee “cannot give you legal or financial advice,” and a good one will tell you when to call an attorney or CPA. (MREC form)

Dr. Zakk Varughese is the broker-owner of HomesRX in Brandon, Mississippi, a REALTIST® and Founder and Chairman of the Board of the Gulf Coast Association of REALTISTS®. Questions about buying or selling in Central Mississippi or on the Gulf Coast: (601) 667-8414 or SoldByZakk.com.

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