Three out of four buyers and four out of five sellers hire the first agent they talk to. (Realtor.com, citing NAR’s 2025 Profile) That is not a vetting process; it is a coin flip with a friend’s thumb on it. Choosing well does not require weeks of research. It requires knowing which five things actually predict a good outcome, checking them in about an hour, and talking to more than one person.
What people say matters, and what actually does
NAR asks buyers and sellers each year what mattered most in picking their agent. For buyers, the top factor was the agent’s experience (23%), then honesty and trustworthiness (19%), reputation (15%), and being a friend or family member (12%). Knowledge of the neighborhood drew 8%, timely responses 5%, and professional designations 1%. (NAR 2025 Generational Trends Report, Exhibit 4-7) For sellers, reputation came first at 35%, honesty and trustworthiness second at 22%, and commission rate a distant 4%. (CardCloser, summarizing NAR’s 2025 Profile)
| Factor | Buyers ranking it most important | Sellers ranking it most important |
|---|---|---|
| Experience | 23% | — |
| Honest and trustworthy | 19% | 22% |
| Reputation | 15% | 35% |
| Friend or family member | 12% | 15% |
| Neighborhood knowledge | 8% | — |
| Commission rate | — | 4% |
| Professional designations | 1% | 1% |
Sources: NAR 2025 Generational Trends Report; CardCloser citing NAR 2025 Profile; Placester citing NAR 2025 Profile
The instincts are sound. Experience and honesty are the right things to want. The problem is that most people evaluate them by feel in a single conversation instead of checking.
Five things to verify, in order
1. The license is real, active, and clean. Mississippi’s Real Estate Commission has a public lookup. Confirm the name, the license type (salesperson, broker, or broker associate), the issue date, and the sponsoring broker. (MREC Find Licensee) The Commission also publishes disciplinary actions by year. (MREC Disciplinary) A minute here rules out the worst outcomes.
2. Experience measured in closings, not years. NAR’s suggested first question to any agent is “How long have you been in residential real estate, and is it your full-time job?” (NAR) Follow it with “how many did you close last year?” The typical REALTOR® closed nine transaction sides in 2025, and 27% of members earned income from another occupation. (NAR 2026 Member Profile) Sixty-two percent of agents with two years or less experience earned under $10,000, which in practice means one or two closings. (NAR 2026 Member Profile) There is nothing wrong with a new agent, but you should know if you are their second deal.
3. Local track record in your price range and area. Ask for the addresses of their last five closings. An agent whose recent sales are all in a different county or a different price bracket is learning your market on your dime. NAR’s consumer guide puts it plainly: your agent “must be licensed where you are buying a home. But they should also have the market knowledge to help you successfully find a home where you are searching.” (NAR Consumer Guide)
4. Representation and fee, in writing, before you commit. Who will the agent represent? Will it be exclusive? What is the fee and the term? Compensation “is negotiable, and you should talk to your agent in detail about how that compensation is defined.” (NAR) An agent who deflects the fee question in the interview will not get more forthcoming later.
5. References you actually call. NAR’s handout suggests asking for “the contact information of your three most recent clients” and asking those clients “if they would use the agent again in the future.” (NAR) Most recent, not best. Anyone can produce three happy clients from a decade of work.
Match the agent to your situation
The right agent for a first-time buyer with a tight budget in Pearl is not necessarily the right agent for a relocation seller in Madison with a $600,000 house and a 30-day deadline. Think about what you need most and weight the interview toward it:
- First-time buyers should prioritize process knowledge and patience; 76% of first-time buyers credited their agent with helping them understand the process. (NAR)
- Sellers on a deadline should prioritize pricing accuracy and a written marketing plan; selling “within a specific timeframe” was one of sellers’ three top priorities. (NAR 2025 Profile highlights)
- Anyone buying or selling something unusual (acreage, a duplex, a historic district, an estate sale) should ask directly for comparable experience; “many agents specialize in working with certain types of buyers.” (NAR Consumer Guide)
Talk to more than one
In NAR’s 2025 data, 76% of repeat buyers and 67% of first-time buyers interviewed only one agent. (NAR 2025 Profile, via Rhode Island REALTORS®) Interviewing two or three costs you two or three hours and gives you something no single conversation can: a baseline. You will notice which one answered the fee question directly, which one knew your neighborhood’s recent sales without looking them up, and which one asked you more questions than they answered.
How to evaluate me
Hold HomesRX to the same list. My license is a broker license, verifiable on the MREC lookup; I have been licensed since 2020 and have closed 387 transactions, 63 of them in the past year; my recent sales are concentrated in Rankin, Madison, and Hinds counties and on the Gulf Coast; my fee is in writing before the first showing; and I will give you the last three closings’ contact information, not the three happiest. I would rather be one of three agents you interview and win on the comparison than be the only call you make.
Frequently asked questions
Should I hire a friend or family member?
Twelve percent of buyers and 15% of sellers did. (NAR 2025 Generational Trends Report) Run them through the same five checks. If they pass, the relationship is a bonus; if they do not, the relationship is a liability. I cover this in detail in a separate post.
Do designations matter?
Only 1% of buyers and sellers ranked them most important. (NAR 2025 Generational Trends Report) They indicate extra training, which is good, but closings and references tell you more.
Is a big brokerage better than a small one?
Only 2% of buyers chose an agent based on “association with a particular firm.” (NAR 2025 Generational Trends Report) You hire the person, not the sign.
Dr. Zakk Varughese is the broker-owner of HomesRX in Brandon, Mississippi, a REALTIST® and Founder and Chairman of the Board of the Gulf Coast Association of REALTISTS®. Questions about buying or selling in Central Mississippi or on the Gulf Coast: (601) 667-8414 or SoldByZakk.com.
Sources
- Realtor.com, “How real estate agents can build trust before the first meeting” (citing NAR 2025 Profile) — https://www.realtor.com/marketing/resources/how-real-estate-agents-can-build-trust-before-the-first-meeting/
- NAR, 2025 Home Buyers and Sellers Generational Trends Report — https://cms.nar.realtor/sites/default/files/2025-04/2025-home-buyers-and-sellers-generational-trends-04-01-2025.pdf
- NAR, 2025 Profile of Home Buyers and Sellers (via Rhode Island REALTORS®) — https://www.rirealtors.org/clientuploads/documents/NAR/Homebuyers_and_sellers_trend_2025.pdf
- NAR, 2025 Profile of Home Buyers and Sellers Highlights — https://www.nar.realtor/sites/default/files/2025-11/2025-profile-of-home-buyers-and-sellers-highlights-11-04-2025.pdf
- NAR, “NAR 2025 Profile of Home Buyers, Sellers Reveals Market Extremes” — https://www.nar.realtor/news/real-estate-news/nar-2025-profile-of-home-buyers-sellers-reveals-market-extremes
- CardCloser, “How Buyers and Sellers Choose a Real Estate Agent” (NAR 2025 seller factors) — https://cardcloser.com/resources/how-buyers-and-sellers-choose-a-real-estate-agent
- Placester, Reputation Management for Real Estate (NAR 2025 seller factors) — https://placester.com/real-estate-marketing-academy/reputation-management-guide
- NAR, “Questions to Ask When Choosing a Real Estate Agent” — https://www.nar.realtor/news/tools/client-education/handouts-for-buyers/questions-to-ask-when-choosing-a-realtor
- NAR, Consumer Guide: Ten Questions to Ask a Buyer’s Agent — https://www.nar.realtor/the-facts/consumer-guide-ten-questions-to-ask-a-buyers-agent
- NAR, “The Feature Sheet: 2026 Member Profile” — https://www.nar.realtor/news/economists-outlook/the-feature-sheet-2026-member-profile
- NAR 2026 Member Profile highlights — https://www.bnar.org/downloads/NARmemberprofile2026.pdf
- MREC, Find Licensee — https://www.mrec2.webapps.ms.gov/publicView/ContactUs.aspx
- MREC, Disciplinary Actions — https://www.mrec.ms.gov/disciplinary/